*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0}

:root{
  --ink:#1A1A1A;
  --rust:#C1541F;
  --rust-deep:#9E4416;
  --stone:#EDEBE7;
  --gray:#6B6B66;
  --mute:#9A9A94;
  --paper:#FFFFFF;
  --rule:rgba(26,26,26,.13);
  --rule-soft:rgba(26,26,26,.07);
  --maxw:1240px;
  --gut:clamp(1.5rem,5vw,4.5rem);
  --sect:clamp(5rem,10vw,9.5rem);
  --sans:"Helvetica Neue",Helvetica,Arial,"Liberation Sans",sans-serif;
}

body{
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  font-size:1.0625rem;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}

/* ---- type ---- */
h1,h2,h3,h4{margin:0;font-weight:700;text-wrap:balance;color:var(--ink)}
h1{font-size:clamp(2.6rem,6.4vw,5rem);letter-spacing:-.035em;line-height:.99}
h2{font-size:clamp(1.95rem,4.2vw,3.25rem);letter-spacing:-.03em;line-height:1.04}
h3{font-size:clamp(1.2rem,1.9vw,1.4rem);letter-spacing:-.015em;line-height:1.25}
p{margin:0}
a{color:inherit}

.eyebrow{
  font-size:.75rem;font-weight:700;letter-spacing:.185em;text-transform:uppercase;
  color:var(--rust);margin:0 0 1.4rem;
}
.lead{font-size:clamp(1.1rem,1.7vw,1.3rem);line-height:1.55;color:var(--gray);max-width:34em}
.body{color:var(--gray);max-width:34em}
.measure{max-width:36em}

/* ---- header ---- */
.site-head{
  position:sticky;top:0;z-index:50;background:var(--paper);
  border-bottom:1px solid transparent;transition:border-color .25s ease;
}
.site-head.is-stuck{border-bottom-color:var(--rule-soft)}
.head-in{
  max-width:var(--maxw);margin:0 auto;padding:1.15rem var(--gut);
  display:flex;align-items:center;justify-content:space-between;gap:2rem;
}
.brand{
  font-size:.8rem;font-weight:700;letter-spacing:.185em;text-transform:uppercase;
  text-decoration:none;color:var(--ink);white-space:nowrap;
}
.nav{display:flex;align-items:center;gap:clamp(1.1rem,2.5vw,2.1rem)}
.nav a{
  font-size:.8rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;
  text-decoration:none;color:var(--gray);transition:color .18s ease;
}
.nav a:hover,.nav a:focus-visible{color:var(--ink)}
.nav a.cta{color:var(--rust)}
.nav a.cta:hover,.nav a.cta:focus-visible{color:var(--rust-deep)}

/* ---- sections ---- */
section{padding-block:var(--sect)}
.on-stone{background:var(--stone)}
.sect-head{margin-bottom:clamp(3rem,5vw,4.5rem)}
.sect-head .lead{margin-top:1.5rem}

/* ---- hero ---- */
.hero{padding-top:clamp(4rem,9vw,8rem);padding-bottom:clamp(4rem,8vw,7rem)}
.hero h1{margin-bottom:2rem}
.hero .lead{max-width:38em}
.hero-foot{
  margin-top:clamp(3rem,6vw,5rem);padding-top:1.5rem;border-top:1px solid var(--rule);
  display:flex;flex-wrap:wrap;align-items:baseline;gap:.6rem clamp(1.2rem,3vw,2.4rem);
}
.hero-foot .label{
  font-size:.72rem;font-weight:700;letter-spacing:.185em;text-transform:uppercase;color:var(--mute);
}
.hero-foot .client{
  font-size:.9rem;font-weight:700;letter-spacing:.02em;color:var(--ink);text-decoration:none;
  border-bottom:1px solid transparent;transition:border-color .18s ease;
}
.hero-foot .client:hover,.hero-foot .client:focus-visible{border-bottom-color:var(--rust)}

/* ---- grids ---- */
.grid{display:grid;gap:clamp(1rem,1.6vw,1.5rem)}
.g3{grid-template-columns:repeat(3,1fr)}
.g2{grid-template-columns:repeat(2,1fr)}

.card{background:var(--stone);padding:clamp(1.75rem,2.6vw,2.5rem)}
.on-stone .card{background:var(--paper)}
.card h3{margin-bottom:.85rem}
.card p{color:var(--gray);font-size:1rem}

/* capability list , a set, so no numbering */
.caps{display:grid;gap:0;border-top:1px solid var(--rule)}
.cap{
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.55fr);
  gap:clamp(1rem,4vw,3.5rem);
  padding-block:clamp(1.75rem,3vw,2.5rem);border-bottom:1px solid var(--rule);
}
.cap h3{letter-spacing:-.02em}
.cap p{color:var(--gray);margin:0}

/* ---- work ---- */
.work-list{display:grid;gap:clamp(2.5rem,5vw,4.5rem)}
.work-item{
  display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);
  gap:clamp(1.5rem,4vw,3.5rem);align-items:center;
  text-decoration:none;color:inherit;
}
.shot{display:block;position:relative;overflow:hidden;background:var(--stone);aspect-ratio:1800/1266}
.shot img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .5s cubic-bezier(.2,.7,.3,1)}
.work-item:hover .shot img,.work-item:focus-visible .shot img{transform:scale(1.022)}
.tags{display:flex;flex-wrap:wrap;gap:.4rem;margin-bottom:1.3rem}
.tag{
  background:var(--stone);color:var(--gray);
  font-size:.68rem;font-weight:700;letter-spacing:.15em;text-transform:uppercase;
  padding:.5rem .8rem;
}
.on-stone .tag{background:var(--paper)}
.work-item h3{font-size:clamp(1.75rem,3.2vw,2.5rem);letter-spacing:-.03em;margin-bottom:1rem}
.work-item .card-copy{display:block;color:var(--gray);margin-bottom:1.4rem;max-width:30em}
.work-item .angle{display:block;font-size:.76rem;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:var(--rust);margin-bottom:1rem}
.more{
  text-decoration:none;
  font-size:.76rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--rust);
  display:inline-flex;align-items:center;gap:.5rem;
}
.more::after{content:"";width:1.6rem;height:1px;background:var(--rust);transition:width .25s ease}
.work-item:hover .more::after,.work-item:focus-visible .more::after{width:2.6rem}

/* ---- process ---- */
.steps{display:grid;gap:0;border-top:1px solid var(--rule)}
.step{
  display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,.65fr) minmax(0,1.6fr);
  gap:clamp(.75rem,3vw,2.5rem);
  padding-block:clamp(1.75rem,3vw,2.5rem);border-bottom:1px solid var(--rule);
}
.step .when{
  font-size:.76rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--rust);
  padding-top:.4rem;line-height:1.4;
}
.step h3{letter-spacing:-.02em}
.step p{color:var(--gray);margin:0}

/* ---- phases ---- */
.phases{border-top:1px solid var(--rule)}
.phase{
  display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,.65fr) minmax(0,1.6fr);
  gap:clamp(.75rem,3vw,2.5rem);
  padding-block:clamp(2rem,3.6vw,3.25rem);border-bottom:1px solid var(--rule);
}
.phase .num{
  font-size:clamp(1.6rem,3vw,2.6rem);font-weight:700;letter-spacing:-.04em;line-height:.9;
  color:var(--rust);font-variant-numeric:tabular-nums;
}
.phase h3{letter-spacing:-.02em}
.phase p{color:var(--gray);max-width:38em;margin:0}
.deliver{margin-top:1.5rem;padding-top:1.15rem;border-top:1px solid var(--rule-soft);max-width:38em}
.deliver .k{
  display:block;font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
  color:var(--mute);margin-bottom:.55rem;
}
.deliver p{color:var(--ink)}

/* ---- fit ---- */
.fit{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(2rem,5vw,4.5rem);align-items:start}
.fit-list{list-style:none;margin:0;padding:0;display:grid;gap:1.15rem}
.fit-list li{
  position:relative;padding-left:1.8rem;color:var(--gray);
}
.fit-list li::before{
  content:"";position:absolute;left:0;top:.72em;width:.7rem;height:1px;background:var(--rust);
}
.aside{background:var(--paper);padding:clamp(1.75rem,2.6vw,2.5rem)}
.on-stone .aside{background:var(--paper)}
.aside .eyebrow{color:var(--mute)}

/* ---- close ---- */
.close{background:var(--ink);color:var(--paper)}
.close h2{color:var(--paper);max-width:16em}
.close .eyebrow{color:var(--rust)}
.close-mail{
  display:inline-block;margin-top:clamp(2rem,4vw,3rem);
  font-size:clamp(1.1rem,2.4vw,1.75rem);font-weight:700;letter-spacing:-.02em;
  color:var(--paper);text-decoration:none;
  border-bottom:2px solid var(--rust);padding-bottom:.25rem;
  transition:color .2s ease,border-color .2s ease;
}
.close-mail:hover,.close-mail:focus-visible{color:var(--rust)}

/* ---- footer ---- */
.site-foot{border-top:1px solid var(--rule);padding-block:2.5rem;background:var(--paper)}
.foot-in{
  max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut);
  display:flex;flex-wrap:wrap;gap:1rem 2rem;align-items:baseline;justify-content:space-between;
}
.foot-in p,.foot-in a{
  font-size:.75rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);
  text-decoration:none;margin:0;
}
.foot-in a:hover,.foot-in a:focus-visible{color:var(--ink)}

/* ---- case study pages ---- */
.case-hero{padding-top:clamp(3rem,7vw,6rem);padding-bottom:clamp(2rem,4vw,3.5rem)}
.case-detail{padding-top:clamp(2.5rem,5vw,4rem)}
.case-hero h1{font-size:clamp(2.4rem,6vw,4.5rem);margin-bottom:1.75rem}
.case-hero .tags{margin-bottom:0}
.case-hero .lead{max-width:34em}
.case-shot{background:var(--stone)}
.case-shot img{display:block;width:100%;height:auto}
.case-body{display:grid;grid-template-columns:minmax(0,.42fr) minmax(0,1fr);gap:clamp(1rem,4vw,3.5rem);
  padding-block:clamp(2rem,3.5vw,3rem);border-bottom:1px solid var(--rule)}
.case-body:first-of-type{border-top:1px solid var(--rule)}
.case-body h3{color:var(--ink)}
.case-body p{color:var(--gray);max-width:36em}
.metric{display:flex;flex-wrap:wrap;align-items:baseline;gap:.75rem;margin-bottom:.9rem}
.metric .n{font-size:clamp(2.2rem,4.5vw,3.25rem);font-weight:700;letter-spacing:-.04em;color:var(--rust);
  font-variant-numeric:tabular-nums;line-height:1}
.metric .l{font-size:.76rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.case-next{display:flex;flex-wrap:wrap;gap:1rem 2rem;justify-content:space-between;align-items:baseline}

/* ---- case study figures ---- */
.case-figure{
  margin:0;padding-block:clamp(2rem,3.5vw,3rem);border-bottom:1px solid var(--rule);
}
.case-figure img{display:block;width:100%;height:auto;background:var(--stone)}
.case-figure.tall img{max-width:min(100%,780px)}
.case-figure figcaption{
  margin-top:1.1rem;font-size:.95rem;line-height:1.55;color:var(--gray);max-width:38em;
}

/* ---- placeholder marker ---- */
.fill{
  color:var(--rust);border-bottom:1px dotted var(--rust);
  font-style:normal;
}

/* ---- a11y / motion ---- */
a:focus-visible,button:focus-visible{outline:2px solid var(--rust);outline-offset:3px}
.reveal{opacity:0;transform:translateY(10px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.001ms !important;transition-duration:.001ms !important}
  .reveal{opacity:1;transform:none}
}

/* ---- responsive ---- */
@media (max-width:900px){
  .g3{grid-template-columns:1fr}
  .g2{grid-template-columns:1fr}
  .cap{grid-template-columns:1fr;gap:.75rem}
  .step{grid-template-columns:1fr;gap:.5rem}
  .step .when{padding-top:0}
  .work-item{grid-template-columns:1fr}
  .fit{grid-template-columns:1fr}
  .phase{grid-template-columns:1fr;gap:.5rem}
  .phase .num{font-size:1.35rem;margin-bottom:.15rem}
  .case-body{grid-template-columns:1fr;gap:.75rem}
}
@media (max-width:560px){
  .nav{gap:1rem}
  .nav a{font-size:.72rem;letter-spacing:.1em}
  .brand{font-size:.72rem}
}
@media print{
  .site-head{position:static}
  .reveal{opacity:1;transform:none}
}