Beyond

The challenge

A revenue management platform for hospitality that had outgrown its own UX. Years of feature additions had left the interface fragmented, and the story marketing told didn’t match the product people actually logged into.

What I did

Led the design team and owned brand across both marketing and product: setting direction, running reviews, and consolidating a disjointed interface into a single scalable design system that the team could keep building on after I stepped back.

The result