One brand, every channel
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The challenge
A wholesale logistics business whose brand changed depending on where you met it. The website said one thing, the sales collateral another, and the trade show booth a third.
What I did
Led design across brand, website, web application, and trade show presence, directing both the internal team and outside vendors. The work was as much about governance as design: one system, documented well enough that vendors applied it correctly without me in every thread.
